HIST 367 Lecture Notes - Lecture 12: The Foundations, Zombie, Douglas Rushkoff

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Future shock is a term coined by alvin toffler in a horizon article in 1965, describing the stress and disorientation of individuals who were subject to too much growing change in a short period of time. In his studies of the societal reactions to change, toffler examines the social implications of the shift of society from an industrial to a super-industrial society at the turn of the century. Essentially, toffler anticipates the upcoming millennium, not as a second industrial revolution to be welcomed as a progression of society and technology, but a culture shock to be feared, requiring preparation (toffler, 12). His analysis of this phenomenon is discussed and pop- ularized in his best-selling book future shock. Toffler notes that certain societies, particularly those of the western world, are living faster than others. These societies are richer, better educated, and more mobile, wanting every- thing instantly (38).

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