Competing conceptual frameworks (there are different ways you can conceptualize) A pattern of social, political, economic, technological, and philosophical beliefs that help us organize the world around us. mccullough and depner, p. x (not just abstract, has a purpose. Helps you cope with the world around you) Grounded in beliefs about human nature and social possibility (what is, and what could be) They explain or inform us about what is going on. Often suggests who is on your side and who is against you. They are composite, composed of = combining a range of beliefs and meanings. Views of human nature & interaction usually central. They are historically contingent constantly changing/shifting (what conservative is now may have been different many years ago) Including changes in central concepts (meanings) and also in relation of concepts to other concepts (e. g. relationship of freedom to equality) They tell you what to do/what direction the society should go in.