PSYC 342 Lecture Notes - Lecture 9: Security Guard
13 Oct 2016
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More likely to comply with requests made by people of high prestige/authority. Authority gures may be perceived as providing particularly accurate information. Examples: milgram, wilson (1968) - speaker was student/lecturer/professor, asked to estimate height, peters & ceci (1982) - resubmitted papers from prestigious institutions with a new low status af liation, no control. Advertising campaigns stress: expertise of manufacturing, how long they have been in business, use actors portraying doctors or lawyers. Bickman (1974) - confederate in street clothes or security guard uniform requested people give money to someone: street clothes: 42% compliance. Tuesday, october 11, 2016: security guard: 92% compliance. Lefkowitz et al. , 1955 - 3. 5 times more likely to follow a jay walker into traf c if they are wearing a suit. Howling et al. , 1966 - study of nurses examined level of compliance to a potentially dangerous request from an unknown doctor; found 95% complied.
