PSYC 342 Lecture Notes - Lecture 5: Impression Formation, Normative Social Influence
22 Oct 2016
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Document Summary
Cover story of biological markers and personality. Uncommon similarity: notes fingerprints are of a similar type, and type is rare (2% of population) Common similarity: notes figerprints are of a similar type and type is common (80% of population) 48 to 55% is not statistically significant. Similarity matters but does similarity have to be distinctive for it to have an impact: no real evidence that liking is a factor. Evidence for liking in similarity and compliance effects: There is thus a correlation between liking and compliance, but correlation =/= causation. Burger et al. (2001) experiment 3: participants completed adjective checklist describing themselves, false feedback regarding confederate, dissimilar condition: matched on 3/20. Similar condition: matched on 17/20: measured liking of confederate, confederate request: feedback on essay, liking: Some evidence of the effect that the more the person is similar, the more likely he/she will be liked. Statistical tests indicate dissimilar and similar significantly different: compliance (linear trend)
