PSYC 342 Lecture 17: 342 9.2
22 Nov 2016
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Document Summary
Sizeable literature on political social in uence within elds of political science, social psychology, sociology, political psychology, and communications. Vast majority of research has been conducted in american politics. Media effects: 2 sources of in uence. News: agenda setting - extensive news coverage of an issue enhances the extent to which the issue is seen as important. Participants watched edited 30 min news clips. Edited to either include or not include a story on a target issue. Exposure to news item increased rating of importance by average of 8. 4 points on 100 point scale. Effect can last for up to a week. Experimenters coded the context of news broadcasts in archives. Examined survey data of opinion polls of public issues. Found that increased coverage of issue in the media predicted subsequent increase in listing issue in survey responses. Low interest, low involvement, low education, low party af liation increasing susceptibility to effect. Ease of retrieval may determine importance for people.
