PSYC 342 Lecture Notes - Lecture 20: Root Mean Square, Basking In Reflected Glory
4 Dec 2016
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Attack ads and voter turnout: concentrate on the aws of opponent rather than strengths of candidate, ansolabehere & iyengar. Examined 34 senate elections in 1992 and categorized tone as negative, mixed, or positive based on analyses of media coverage and discussions with consultants. Found 12 campaigns were positive, 6 were mixed, and 16 were negative. Positive - 57. 0% turnout (among registered votes, not total eligible) Hold up even after controlling for other factors (e. g. , past rates of turnout, dollars spent in race, closeness of the race, and age and income of voters: three reasons suggested for negative ads decreasing turnout: Decrease civic duty and perceived legitimacy of the electoral process: decreases sense of legitimacy of the electoral process. Data suggest that attacked candidate suffers more damage than the candidate sponsoring the attack. Dropout rates higher for independents and much weaker for democrats and.
