PSYC 342 Lecture Notes - Lecture 1: Social Influence
Document Summary
Social influence study in which people exert influence on behaviours/beliefs/feelings/attitudes of others. Conformity: tendency to change perceptions/opinions/behaviours to be consistent with group norm (passive / internal or external) We observe norms and adopt them ourselves (adjust our own behaviours/beliefs) Passive: no one directly tries to influence us; it just happens. Can affect external behaviours or internal psychological states. Compliance: changes in behaviour that are elicited by direct requests (active/external) Obedience: changes in behaviour that are produced by the commands of an authority figure (active/external) Persuasion: an active attempt by a person, usually through some form of communication, to change another person"s attitude (active/internal) Convincing someone internally is more practical than attempting compliance etc. Social influence frequently works when people are not thinking things through (nondeliberative) Requested that people let them cut in line to make photocopies (critical compliance) Langer reasoned that if someone gave a reason they would be more successful. May i use the xerox machine (control) 60% success.