SOCY 225 Lecture Notes - Lecture 12: No Logo, Corporate Censorship, Superbrands
4 Apr 2016
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Document Summary
Despite a promise of more choice, there was actually a lack of choice with the consolidation of markets. Shift from the local to the industrialized and international. Coke, mcdonalds and nike and disney capitalized on the american dream. Starbucks: community, another place rather than home or work. Sponsoring events and celebrities creates a culture around it. Superbrands are more than just their products themselves. Waltmart: family brand, sells things that fit the family image of attracting the whole family. Monopoly: choice is no longer in the equation, ads are now everywhere in life, even in the tv shows themselves not just the commercial breaks, corporate censorship. Nike: keep cost down by, keeping wages low. Shows how the power of a global brand doesn"t effect just the affluent consumers but also many people from poor countries. 1: hire mostly women who are poor and keep factories well guarded with heavy.
