SOCY 225 Lecture Notes - Lecture 15: Colored Gold, Lasagne, Peer Pressure
3 Jul 2016
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Document Summary
White gold: the quintessential commodity of globalization, first mass consumer product, columbus (1492): s. e. Asia to carribbean: slave trade (from early 16th c, the quintessential commodity of globalization. Sugar plantations: eg: fiji, kenya, south africa. Would we die without it: export economies, eg: cuba (1960s), jamaica (1970s, dependence on sugar as an export commodity, repay foreign debt with foreign currency, forest vs plantation. In short, they missed mcdonald"s food without ever having tasted it (p. 556: efficiency, calculability (input) 7/3/16: predictability (output, control (machination, rationalization of tasks, repetitive, measurable, irrational (over-rationalize) Irrationality of rationality: dehumanizing, environmental destruction, health concerns. Social ubiquity of mcdonaldization: socializing, dating, marketing: love happens at pizza hut , traditional foods in decline, traditional family values in decline, glocalization: bfc kfc. Social ubiquity of mcdonaldization (cont. : influence of the media. In our country, the pizza culture" flourished due to the cartoon teenage mutant.
