SOCY 226 Lecture Notes - Lecture 3: Frankfurt School, Deskilling, Scientific Management

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Frederin winslow taylor, scientific management - 2 types of laziness. The task idea - breaks things down into their simplest elements. Separate planning from execution (separates head labour from hand labour) deskilling. Task idea and scientific management improve production. Weber - the iron cage - of goal rational actionl instrumental reason or technical rationality for frankfurt school. Carr - its all about isolation and optimization. Google is a service industry - it provides services for consumers. It is a private business - its bottom line matters a lot. For taylor the task idea improves consumption. Separation of head labour to speed hand labour - freedom to search increased freedom of access. Get users in and out as fast as possible. The faster we surf, the more sites visited and the more money for google. An intellectual technology that shapes who we become. Discrouages any deep prolonged engagement with a single argument, idea or narrative.

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