SOCY 227 Lecture Notes - Lecture 6: Reality Television, Virtual Image, Google Maps

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Network theory: network society, global economy, networked individualism: what is a network, an information age, network society, network economy, network culture, space of flows, timeless time, real virtuality, networked individualism. Screened out: hyper-reality and simulations: postmodern theories of contemporary society, jean baudrillard, provocateur, from representation to simulation, simulacra and simulations, hyperreality. Many social theorists argue that the proliferation of digital technologies is fundamentally reshaping all aspects of contemporary social life . Power: information vs knowledge, networks vs hierarchies: with networks have become more important then hierarchies. Self: networked, flexible, individualized, technologized, always available. The network is the message" (castells 2001: 1) For castells, networks are social structures not just technical entities. For castells (1997), the network has replaced the group as the central socioeconomic unit of contemporary society: networks are not just technical things but social structures have been formed like networks.

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