ACC 100 Lecture Notes - Lecture 5: Economic Surplus, Economic Equilibrium, Demand Curve

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Willingness to pay is the maximum price at which a person would buy a good. Won"t buy if it costs more than the price they"re willing to pay. Will buy if it costs less than the price they"re willing to pay. Indifferent if it costs exactly the price they"re willing to pay. If the price you paid for a good is below your willingness to pay, you will achieve a net gain, an individual consumer surplus. Net gain is your willingness to pay - price you paid. Your net gain is your individual consumer surplus. The sum of all individual consumer surplus is the total consumer surplus. On a graph, your individual consumer surplus is the area above the price you paid. The total consumer surplus generated by purchases of a good at a given price is equal to the area below the demand curve but above that price.

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