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Lecture 4

ACC 406 Lecture Notes - Lecture 4: Neuromarketing, Caffeine, Justin Trudeau


Department
Accounting
Course Code
ACC 406
Professor
Alison Beavis
Lecture
4

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
The Markeng Research Process

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
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o#$%!""

o&"
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")
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
*""
+'
o,!"

-
!
.!/
!
0
Step 1: Dene the Research Problem and Objecves
o'"!"
o1""!!"!
o2!"!
!
o23""%
o4&%
0
5(!
2!!!
o"%""!
'!
o,""
Step 2: Design the Research Plan

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o,

o+'
6!"!!

*"!


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Step 3: Collect Data
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