Case 1 - Financial Information
A friend of yours has just called with "a great business opportunity." He is starting up a new
ebusiness selling used-textbooks to service all the universities within the GTA. Although he
recognizes that every university (Ryerson, U of T, etc) already has a bookstore for new books,
he feels the used-textbook market in the GTA is under-represented. He tells you that U of T
does run a used bookstore but their prices are still high and they only service U of T students.
He feels that an ebusiness which focuses on supplying students