AER 318 Lecture Notes - Lecture 5: Paris Air Show, Bombardier Cseries, Iraqi Airways
19 Oct 2017
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Document Summary
For roger marszalek, an airline marketing manager from. Bombardier, embraer"s big reveal in paris was more than a little on the nose. 10 year later, he commented indirectly on the e-2 announcement in paris. We see the latest re-engining announcement of the competing regional jet in the 100-seat market segment as a reaction to the 100per cent new. The competition is playing catch-up to the game-changing capabilities of the cseries. And it"s true that the cseries, with all its new ideas, came first. It"s also true that embraer"s announcement concerned the renovation of an existing plane, not a 100per cent new model like the one bombardier was promising. But how much these two facts mattered to potential buyers was another question. To add insult to injury, embraer used the. 2013 paris air show to announce that it had already secured a launch customer for its e-2. Skywest airlines had placed an order for 100.
