FIN 300 Lecture Notes - Lecture 2: Elon Musk, Earned Media, Gigafactory 1

• School: Ryerson University
• Department: Finance
• Course: FIN 300
• Professor: John Currie

Document Summary

Sib part 2- parts 2 and 8: opportunity: export >> define the problem. To accelerate the world"s transition to sustainable energy . The company wants to expand in the electric car market and within a few years and want to give the option of a luxury electric car in the market. Their mission statement has been the same as when they started the company. The company is striving to achieve one mission, with one focus. Having the same mission statement has allowed them to concentrate on achieving that mission which is almost reached. The market for electric cars is booming, day-to-day, and it is expanding because of consumer demand. Tesla wants the average individual to have an electrical car as an option when buying a car, which is why they are striving to make more sales. With more sales, they are able to invest and expand.