ACS 103 Lecture Notes - Lecture 3: Umberto Eco, Roland Barthes, Plantation Economy
Document Summary
Plantation economy sent back to nation state for economic gain. So, the shift is now multinational corporate capitalism. It is a free floating entity (shareholders from many nations) that is the drive for global distribution now. Subordinate economy that has emerged under mcnn, the western nation states serve this function as the producers as the immaterial labors which drives greatest wealth in current economy. We are the brains and the southern hemisphere is the brawn. Marx(corruption of the universal essence) : base(immaterial labour- production of ideas, information) = superstructure (kinship, law, religion, culture, language, education) Inauthentic selves on petabytes online are the base of the wealth. Bipower - knowledge power that interprets our actions, 16th century shift in use of statistics, can generate more wealth by understanding patterns of their constituents and optimizing people for the wealth of nobility. Various bodies are produced for us as signs. Semiotic: signs and sign systems, founded by umberto eco, roland barthes.