ACS 400 Lecture Notes - Lecture 6: Cultural Relativism, Commodity Fetishism, Labour Power

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Commodities: object or service that can be bought or sold, play a small role in peoples lives (in history, hunter gathers, made for direct use, made things to consume themselves) Today: we make in order to sell, change the way human beings live their lives. Not an excessive love for a worship of commodities. Rather, a condition in which commodities became social actors, while actual human beings are reduced to being mere objects. As a result of commodity fetishism, commodities have power over people, objectivity, i. e. whether we want them to or not. Marx: anthropological idea, made my human hands, treated as if it has become a living thing, has its own spirit. Co(cid:373)(cid:373)odities ha(cid:448)e po(cid:449)er o(cid:448)er hu(cid:373)a(cid:374) (cid:271)ei(cid:374)gs, should(cid:374)(cid:859)t (cid:271)e the(cid:455) (cid:449)e exist to serve commodities, the things that we produce. Cultural relativism: each culture practice can only be properly understood in relation to its own cultural frame of reference. O the (cid:373)ea(cid:374)i(cid:374)g of a (cid:858)gift(cid:859) is (cid:374)ot u(cid:374)i(cid:448)ersal.

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