BSM 100 Lecture Notes - Lecture 4: Canadian National Railway, Sasktel, Niche Market

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Business opportunities & structure (busn ch. 5; ch. 4&6 review) Ch. 4 evaluating economic performance: produced in the grounds of a certain country. Gross domestic product- total value of all goods & services. Employment level- frictional unemployment: it"s good! ppl not doing a job bc they have to, folks are seeking the better opportunity. Structural unemployment: structure of economy changed, hard to predict, massive changes, the struggle is real* Price levels- a little inflation is good, if there is rampant increase then. 1: output increase new things r good, increased functionality. Ability to predict isn"t there but you get a lot of signals from the market. Talk to folks in the markets & stay educated about what is happening!!!! Greater financial success-you get to keep your profit. It is not the enemy of success, it is all. Entrepreneurs do not have a higher risk-taking propensity than other people. Emphasize upside, opportunity for gain, & strengths (instead of downside)

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