BUS 800 Lecture Notes - Lecture 1: Under Armour, Operating Margin, Net Income
21 Jan 2020
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Document Summary
Under armour case turnaround strategy in 2018 - september 16, 2019. There may be is or not, the brand is continuing to expand and grow in terms of the path they wanted to go to. They want to be the leading brand for marketing athletic products. They want to stick to their core of being just the marketer of athletic products. Stayed in marketing their products to professional athletes. They wanted to stay within their core and the culture the organization have set up within. Allocate advertising expenses to a cheaper - brand. Transparency - with regards to the new ceo - to maintain the culture that uaa have developed. Operating margin - find a way to lower cogs - in the case their inventory was all over the place, so they need to find a way to organize that. *suppliers - find a different suppliers where they could save more.
