CHY 599 Lecture Notes - Lecture 5: Flea Market, Sugarcane, Old Navy
18 Jun 2020
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Gasoline has a higher density than ethanol. Sugar cane is used to make ethanol (or corn) Carbon neutral because it"s plant based (what you take out, you"re putting back of co2) Burn garbage to produce steam used to power turbines to generate electricity. Tire burn like oil produces methane to generate electricity. The government can control how much pollution businesses produce. A market is everybody, you compete on price, differentiate themselves. Split the market in segments (e. g. gender, common interests, age) - market. Study the group and tailor the product to fit that group. Gap to banana republic (resemble tailor) to old navy (resemble flea market) Loblaws bought many ethnic grocery stores to buy that demographic. Selling the same thing to everyone means you"re competing on price.
