CMN 124 Lecture Notes - Lecture 2: Crimethinc. Publications, Persuasion

• School: Ryerson University
• Department: Communication
• Course: CMN 124
• Professor: John Burry

Document Summary

Persuasive communication motivates readers to accept recommendations and act on requests. It breaks down resistance and establishes rapport with readers by appealing to their need, interests, values and powers of reason. It doesn"t make readers do something, it makes them want to do it. Prepare to write persuasively: know your purpose and exactly what you want the reader to do. Make your request seem reasonable, appealing and beneficial to the reader. Collect the right supporting data: understand what motivates your readers. Look at age and status to help determine their needs and goals: money, power, comfort, confidence, importance, friends, etc. A proper layout conveys non-verbal messages, it should look attractive and professional: be positive and accurate. Plan on using sincere, confident tone and language that reflects your relationship to the reader. Info must be correct, don"t distort or hide info: anticipate objectives and plan how to deal with them.