CMN 210 Lecture Notes - Lecture 7: Shared Experience, Neuromarketing, Peer Pressure
25 May 2016
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Review from previous lecture: radio and imagined community (michelle hilmes) Radio broadcasting circulated narratives, representations and memories" - and strategic forgetfulness that helped bind the nation together. Hilmes: four forms of unity created by radio: physical, cultural, linguistic. Blindness enables radio to activate listeners" theatre of the mind (imagination) and thereby fosters companionship (or intimacy) between presenter and listener : codes. Unlike text, the primary code (or signifying system) of radio is speech, supplemented with other auditory signs such as noise, music and silence. Peer pressure when going in with them. Communication is the movement of messages from one person or place to another for the purpose of control. Claude shannon and warren weaver"s transmission model (1948) Transmission models in sonic communication: the case of neuromarketing. Neuromarketing: the use of neuroscientific techniques such as brain imaging to determine which advertising techniques will be most successful in the transmission of different types of messages.
