CMN 279 Lecture Notes - Lecture 3: Pathos

• School: Ryerson University
• Department: Communication
• Course: CMN 279
• Professor: Glen Norton

Document Summary

Rhetoric: the use of crafted language to prompt action or an emotional response, thus, it is deliberate and planned. Uses rational argumentative points to win favour: facts, numbers data. Make the reader or audience think you are in a good position to know what you are talking about. Appealing to pathos means playing upon emotions to win the audience. Strong emotions like fear, shock, happiness, can be used to persuade an audience. Use an indirect approach by slowly leading into the ask Earn trust, offer incentives, appeal to their interests: obtain interest. Ask a question, define a problem: offer a benefit. Prove you or your business can help: ask for action. Close the sale, gave a deadline to encourage quick action. Types of persuasive workplace communications: asking for favours. Gain attention: compliment, appeal to social conscience, etc, persuade them to accept the call for help. State the benefits of their help: ask for action.