CMN 279 Lecture 8: Business Reports

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Management decisions are often based on information submitted in the form of reports. Reports help us understand and systematically study business challenges before we can outline the steps towards solving them. In short, reports are the way business thinks. Reports come in a wide variety of forms that can range from half page trips to formal 200 page financial forecasts. Some reports are in the form of memos or letters others are primarily numerical data. Reports can be presented orally in front of a group, others are delivered and presented digitally. Most reports fit into two broad categories: Informational reports- present data without analysis or recommendations: analytical reports provide data- analyses and conclusions. They may intend to persuade readers or change their opinions. If readers are informed supportive of the findings or eager to have the results first, organize the report directly.

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