CMN 288 Lecture Notes - Lecture 6: Microtargeting, Microsoft Powerpoint, Slacktivism

• School: Ryerson University
• Department: Communication
• Course: CMN 288
• Professor: Linda Schofield

Document Summary

In the day and age of technology, which happens to be this generation, social media has become a necessity for a company to have branding success. Social media has now become a very important tool in digital marketing as it gives brands the ability to reach a global market in addition to creating an interactive space between customers and businesses. It has become one of the most powerful tools that is valuable to people that wish to have an influence over a large a mount of individuals in an attempt to have a message heard. In creating new ventures focused on encouraging the younger demographics to vote, social media can be extremely beneficial. However, it can also come with obstacles that need to be further evaluated before the initiation of a promotional campaign. An initial ethical dilemma that can be encountered is an inflated sense of accomplishment with regards to the equating and comparing of analytics to the action taken.