CMN 305 Lecture Notes - Lecture 4: Social Media Marketing, Investor Relations, Crisis Management
8 Oct 2016
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Media coach: advise on how best to handle report questions. Reputation manager: research, evaluate, and advise on the ceo build the desired corporate. Positioning coach: counsel on building a ceo"s personal brand image. Personal stylist: recommend what to wear and how to look. Both serve as chief spokesperson, corporate booster and reputation defender. Both need to know management functions like planning, budgeting and objective setting. Public relations professionals must understand how top management thinks and operates. Public relations is planned, persuasive social managerial science. Support colleagues by helping communication across organizational lines in and out of the company. Communicate key messages to realize desired objectives. As interpreter, public relations director should report to ceo. Usually pe companies have a direct line to the ceo so their influence can directly impact that company. If scotiabank pulls out they got negative pr but if they stick it out with nuit blanche they get good pr.
