CMN 305 Lecture Notes - Lecture 3: Corporate Social Responsibility, Moveon.Org, Flickr
3 Oct 2016
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Ceo pay v. average worker pay ballooned in 50 years from 20 to 300 times. Gulf in pay between senior officers and common workers. Globalization has hastened integration of business and markets around the world. Companies that communicate effectively with workers financially outperform those that don"t. Employee communications used to be considered less important than media, government and investor relations. A trust gap exists between management and workers. More effective employee communications play a pivotal role. No general public; no single employee public. Smart organizations differentiate messages and communications for each segment. Demonstrated trust in employees by sharing bad news as well as good. Involved employees in the process by asking for their ideas and opinions. Well informed employees = organization"s best goodwill ambassadors. Supervisors are the preferred source for most employees. Formalized meetings may mix management and staff in a variety of formats. Value of meetings lies in substance, regularity, and candor from managers.
