CMN 305 Lecture Notes - Lecture 6: Jargon, Integrated Marketing Communications, Cory Booker
6 Nov 2016
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Document Summary
Discussion of public relations writing in general and the staple of that writing and news releases. Listeners get only one opportunity to hear and comprehend a message - no second chance. Grab listener quickly by tuning out difficult to draw back into listening fold. For example: the walt disney company today announced it had signed actress. Felicity jones to star in rogue one, the first of a series of star wars adventures, to be released in 2017 . Sentence answers critical questions and highlights pertinent facts. Gets to the point quickly without a lot of extra words. Captures and communicates the essence of what the reader needs to know. It is designed to be heard not read. It must be tailored to a specific audience. For example cory booker at dnc summer 2016. A great deal of what public knows and believes comes through press coverage. Tying a product to a unique representative.
