CMN 600 Lecture Notes - Lecture 4: Sundar Pichai, H-1B Visa, Pathos
20 Oct 2017
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4. forming, reforming, or confirming science-related opinions or attitudes. 5. understanding science content (e. g. , concepts, facts) and process (e. g. , the work of scientists, the method used in a particular study) www. pnas. org/cgi/doi/10. 1073/pnas. 0914292107. Traditionally, science communication has been directed at the general public since the assumption was that all citizens should be scientifically literate. Today is more common to segment or split up the general public into distinct categories according to level of interest in science. Decision-makers in government and industry: tend to be highly educated and need scientific information to make decisions on matters of science and technology. Attentive public (~20% of us population): younger, more likely to have science degree compared to general population. Science-interested (44%): interest in science and technology, avid consumers of news, but often lack understanding of main scientific concepts; somewhat older, less likely to have university education than audience 2; communication should be nontechnical, plain language, visual.
