CRI 100 Lecture Notes - Lecture 11: Patty Jenkins, Inverse Relation, Trash-Talk
25 Mar 2018
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Lecture 11: a world saturated with content // industry of representations. Charles davis - innovation in c. i - experience goods. 12 dimensions of innovation (co. more effective) Offerings // customers // processes // presence. Innovation is not invention - it"s sth that deliver value through modification // transfer from object to practical use. Experience is meaningful economy increasingly emphasize experience value. Memorable // engaging : sth one willing to share // pay for. Uncertainty: whether product will be successful // worth consuming (i. e film indus) Media product vs other products (service, manufacture, agriculture) Select on base of some kind of classification (unproblematic) // interchangeable known value i. e gasoline, inch nail. Valuable of one in authority // reputation, credibility (i. e health services, education) Goods that cannot be access before the experience (i. e film, song, book, haunted house) Can"t be communicated through: price, functional specifications, credence mechanism. Can"t determine value prior to consumption (customer take risk)
