CRI 420 Lecture Notes - Lecture 8: Pareto Principle, Bookselling, Direct Selling
29 Dec 2016
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Sell mainstream books: majority of the books they are selling are best-sellers, can have specialized books. Sidelines: sometimes they make more money selling sidelines, stationary, pens, toys etc. 200 - 30,000 square feet: usually smaller stores. Specialty or niche outlets: they hone their inventory to the neighborhood they"re in. First to bring the idea of the superstore to canada: large format bookstores. 30 or 40% discount on best-seller list. Has a customer base of 30 million. Sells 53% of all books in the us. Independent stores carry between 2,500 to 5,000: amazon has over 2 million titles. 45 - 50% off the list price. If buying from a wholesaler: 40 - 30% To ease the fine margins, booksellers rely on the returns system. Bookstores can only buy it for . 39. Originated from walmart: largest corporation in the world. Employees, sales: bigger than car manufacturers, started as a small department store 40 years ago, gatekeeper.
