CRI 630 Lecture Notes - Lecture 3: Community Management, Ridley Scott, George Orwell

• School: Ryerson University
• Department: Creative Industries
• Course: CRI 630
• Professor: Victoria Laurence

Document Summary

The super bowl: 100 million people tune in, a 30 second ad costs approx. It was a failure (they didn"t test this one) 29/01/18: after a three-month hiatus, kim garnered 42. 8 million views on snapchat and 4 million likes on ig when she returned. Impression: social media allows advertisers to have a conversation or engagement with consumers, engagements are valuable because there is an interaction, and the consumer is active. Impressions or views are more passive (the consumer may have seen the ad, but may or may not have engaged with it: social media engagements are dynamic, visible, and measurable. Social media: form of electronic communication (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos) Social media is one of the most effective ways for brands to engage directly with their audience. Highly targeted consumer reach (location, interests, demographic, time) analytics.