CRI 400 Lecture Notes - Lecture 9: Airbnb, Network Effect, Angel Investor
5 Apr 2017
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Cri 400- entrepreneurial marketing and growth hacking (week 9)- march 23, 2017. Failure is okay, explain why you didn"t attain it. Dr. mark v campbell senior research associate fcad forum for cultural strategies. Founded in may 2013 by youtuber jack conte. He wanted to find a way to make a more stable living off his youtube videos. A different funding philosophy: we want to help every creator in the world achieve sustainable income . Not about one-time infusion of cash; users become patrons who pledge to donate to creators or their projects on an ongoing basis. Creators determine the funding type: they enable either per month campaigns, or per creation campaigns. Patrons choose how much they would like to donate per month and per creation; even on the per creation campaign, they set monthly donation caps. Q: as a creator, if you release content every 8 weeks. Recommends per-creation pledge in order to gain trust from donors.
