CRI 400 Lecture Notes - Lecture 1: Neoliberalism, Rogers Media
30 Jan 2016
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Document Summary
Move away from art for art"s sake to art for profit. Make cities appealing to creative = make it better (actually disproven) The economy of the future = creative economy offsets losses in manufacturing. Nova scotia film tax credit = incentivize companies to come, but slashing tax credit = 82% decrease in screen jobs. Language has changed: cultural to creative , culture to commodities , used to be tied to nationalism but now viewed through economic. Loose barriers = less limit on tech gatekeepers, e. g. youtube moving online = adapt or get obliterated. Tech allows restructuring democratizing media, social media, less. More consumer control but convergence due to digital means media is. Take advantage of digital convergence = merging to enact synergies. Rogers = media, own errthang, resulted in massive layoffs in certain cis, e. g. corus buying shaw, will get rid of people because tech.
