CRI 400 Lecture Notes - Lecture 2: Early Adopter, Sitaonair
25 May 2016
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Document Summary
An entrepreneur is someone who perceives an opportunity and creates an organization to pursue it. The entrepreneurial process includes all the functions, activities, and actions that are part of perceiving opportunities and creating organizations to pursue them. Includes perceived opportunities and capabilities, fear of failure, ,and the social status of entrepreneurship. Include motivation for entrepreneurship, level of early-stage entrepreneurship, inclusiveness, sectoral distribution of entr. Some people have to engage in entrepreneurship because they have no other options. The capacity to perceive changed conditions or overlooked possibilities in the environment that represents potential sources of profit or return to a venture. Oprah"s book club helped people read more and made sales in books rise. Oprah also knew what opportunities not to take (branding oprah on random miscellaneous items) Oprah used her gut instinct to make decisions. Would ask potential business partners one question (can i trust you?) Gut instinct made her trust herself instead of relying on financial/business advisors, etc.
