CRI 510 Lecture Notes - Lecture 6: Swot Analysis, Rogue One
2 Nov 2016
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Document Summary
People or organizations who may affect or may be affected by the project at hand. They have a stake in the process and outcome. Creative project: internal stakeholders people of the company affected by project, strategic partners, talent, audiences, retailers, sponsors. A swot analysis helps us define our position in the marketplace and to figure out what kinds of research we"ll need to do. Help id the kinds of research you want to do. Formative research: helps you decide on how to build your marketing, communications, How do make star wars fans feel about a major star wars film with a female lead. What is the relationship between a viewer"s age, gender or location and rogue. Choose the method to collect primary data. 2 factors influence the quality of research results. Validity: the extent to which research actually measures what it intended to measure. Reliability: the extent to which research measurement techniques are free of errors and bias.
