CRI 630 Lecture Notes - Lecture 7: Make America Great Again, Dietrich Mateschitz, Krating Daeng
18 Apr 2017
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How did advertisers differentiate this parity product: mass production techniques used to make war materials were now making commercial products ( parity products) : His eyepatch : notion of intrigue // makes audience want to learn more about his story. Differentiates him from every other dude in a white shirt. Adds consistency as he is always wearing an eyepatch: the unique marks of the hathaway shirt weren"t outwardly visible. Sure, it had the largest pocket, 3 hole mother of pearl buttons and a small embroidered h on the tail, but it was subtle. Fashion brands were moving to a more outwardly visible form of association. Anacin makes a big difference in the way you feel : usp delivered by god as doctor voice over, power of threes : fast pain relief. Sooth irritability: not only solving a physical one, but overcoming a spiritual one in how headaches make you feel and behave.
