EID 100 Lecture Notes - Lecture 2: Semiotics, W. M. Keck Observatory, Ada Lovelace
24 May 2018
School
Department
Course
Professor
EID100.9
Program or be programmed
RECAP
- What is affordance?
o Something designed well so its capability and purpose becomes obvious
▪ Coffee sleeve prevents you from burning yourself
▪ Capability that a design offers
o Masochist coffee cup
▪ You know that it will hurt you
o Skeuomorphism
▪ Items that mimic space
o Semiotics
▪ The study of signs
• Icon – representation of an object
o Many connotations
o Denotations
▪ What the author wanted to mimic
• Index – needs context such as temperature and time
• Symbols – universal
• Mass self-communication – digitizing allows for transportation without
physically going
o Capabilities of what digital world offers us
▪ Everything is flattened where just 1 person can do all
the different tasks
▪ Honey pot – track ghost writers
• Have 2 servers
o Hae 1 that a e reahed hile
the other monitors it
Semiotics of the Trudeau Cabinet
- Fair representation of the number of women in country, minorities and the number of people
that are disable, LGBT
- Canadian colours
- Poppies and Nov. 11
Trump Cabinet
- Trump hires people based on merit and credentials
o Right person for the job
- Echo chambers
o If you have a generic representation of old white men running the country
▪ What happens when someone with a diff back on the same team?
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• Put 1 women with 4 males and productivity increases and 1 Male in a
female team
• The same thing works with different ethnic races
o Bringing people with different perspectives
• Breaking the standards in innovation and team building
Meme – visual sound byte that morphs/mutates and theres the opportunity to change it
Context Matters
- What do you think its about?
- Are we thinking critically about it?
- Do we understand the context
Terrorist
- A syol i seiotis … ut of hat?
- What connotations appear in your head?
- What denotes a terrorist?
- We are programmed to think of certain images
o They can be freedom fighters or terrorists depending on which side you are on
ISIS is Weak video : non-centralized with small pockets of controls
- They operate as a meshwork
o Multiple attacks but they do’t ouiate ad they iitiate the eet ad I“I“ takes
credit for it
o Anonymous can do the same thing (people wearing masks)
o Splinter cells while the overall organization takes credit for it
US infographic WWII
- People wanted to leave the country and oe to U“A ut people did’t at the i
- This starting to become popular in other groups (LGBT)
PACE flag
- PACE means peace
- There’s a legislatio regardig ulear eapos
- Italias did’t at the
- Original representation was changed into LGBTQ
Using Binary as a thinking tool
- Only two states
o On or off
- The USA presidential election made it look like it was binary between DT and HC
o 46% did’t ote though
8 bits = 1 byte
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
What is affordance: something designed well so its capability and purpose becomes obvious, coffee sleeve prevents you from burning yourself, capability that a design offers, masochist coffee cup, you know that it will hurt you, skeuomorphism. Items that mimic space: semiotics, the study of signs. Icon representation of an object: many connotations, denotations, what the author wanted to mimic. Fair representation of the number of women in country, minorities and the number of people that are disable, lgbt. Trump hires people based on merit and credentials: right person for the job. Meme visual sound byte that morphs/mutates and theres the opportunity to change it. We are programmed to think of certain images: they can be freedom fighters or terrorists depending on which side you are on. Isis is weak video : non-centralized with small pockets of controls. People wanted to leave the country and (cid:373)o(cid:448)e to u a (cid:271)ut people did(cid:374)"t (cid:449)a(cid:374)t the(cid:373) i(cid:374)
