ECN 104 Lecture Notes - Lecture 2: Margarine, Economic Equilibrium, Demand Curve

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Supply and demand: is a model of how a competitive market behaves. Demand curve, supply curve, set of factors that causes shifts, market equilibrium, the way market equilibrium changes when supply curve or demand curve shifts. Competitive market: market in which there are many buyers and sellers of the same good or service, none of whom can influence the price at which the good or service is sold. (wheat farmers) Demand schedule: shows how the quantity demanded changes as the price changes. Quantity demanded: the actual amount of a good or service consumers are willing to buy at some specific price. The market demand curve is the horizontal sum of the individual demand curves of all consumers in the market. Law of (downward sloping) demand: the principle that a higher price for a good or service, other things equal, leads people to demand a smaller quantity of that good or service. 5 principle factors that shift the demand curve:

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