ECN 104 Lecture Notes - Lecture 5: Midpoint Method, Demand Curve, Normal Good

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Elasticity: measures how much one variable responds to changes in another variable. A numerical measure of the responsiveness to one of its determinants one type of elasticity measures how much demand for your websites will fall if you raise your price. Price elasticity of demand: measures how much qd responds to a change in p. Percentage change in p (doesn"t matter in measurement units because it uses percentage change, therefore there is no need in a change of units before using this equation) Loosely speaking, it measures the price-sensitivity of a buyer"s demand. Along a demand curve, price & q move in opposite directions, which would make price elasticity negative. Percentage change can vary because you have to find out the original point, this can cause confusion and can give two different answers: instead, we use the midpoint method: end value - start value. This ensures you getting the same answer; midpoint being the average of the two values.

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