ECN 104 Lecture Notes - Lecture 4: Complementary Good, Independent Goods

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The law of demand says: an increase in price causes a decrease in quantity demanded. Elasticity gives us a measure of responsiveness of quantity to a change in price or how much quantity stretches. Price elasticity of demanded formula: elasticity demanded = (change in quantity/(sum of quantities/2))/(change in price/(sum of prices/2)) x 100. The price elasticity coefficient: price elasticity of demand: Use percentages eliminates problems of choice of units: unit free measure, easier to compare responsiveness across products. Eliminate the minus sign easier to compare elasticity. Graph is a vertical line: perfectly elastic - Total revenue (tr) = price x quantity: tr and ed are related. If tr changes in the opposite direction from price, demand is elastic (p changes a little but q changes a lot) If tr change in the same direction from price, demand is inelastic (p changes a lot but q only changes a little) If tr doesn"t change when price changes, demand is unit elastic.

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