ECN 340 Lecture Notes - Lecture 8: Reward System, Holding Hands, Opportunity Cost

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Sexual experiences cannot be fully explained with economic analysis, but we can certainly make some progress! Sexual drive is a major impetus for human behavior. There is good evolutionary reason for the interest in sex: the survival of the human species depends on it. Sex is simply another service that is wanted and supplied. Pornographic sites provide a service (mostly for men), as do men and women for each other. We avoid passing judgement when we are trying to understand behavior. For most, it is the intensity of the sexual experience that make it so appealing. Most willing to pay higher costs to experience it compared to have a peanut butter sandwich because of higher intensity of pleasure. Food, alcohol and sex have all been shown to release dopamine in the same region of the brain (the pleasure center ) Interpersonal utility comparison impossible to so what turns you on may not be what excited me (incomparable)

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