ECN 104 Lecture Notes - Financial Statement, Lux, Kodak

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Increase in price = decrease in quantity demand (vice versa) Elasticity = a measure of responsiveness of quantity to change in price. Elastic demand = qd responds strongly to change in p. Inelastic demand = qd responds weakly to change in p. Perfectly inelastic = no matter how much p is, q will never change. Perfectly elastic = if price increases, no one will buy. Tr changes opposite from price = demand is elastic. Tr changes same from price = demand is inelastic. Tr does not change when price change = demand is unit elastic. Discriminant of ed larger # of substitute = greater the price elasticity of demand. Independent goods near zero increase price of kodak photo paper = increase demand of canon paper increase price of digital camera = decrease demand for photo paper. Assessing competition strong competitors (cross elasticity = pos. ) increase price of coke = increase demand of sprite important info b/c coca cola owns both.

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