EID 100 Lecture Notes - Lecture 4: Blue Ocean Strategy, Design Thinking, Usability
24 May 2018
School
Department
Course
Professor
Luminari
- Actively looking for a job is a part time job
- Capture passie adidate’s attetio
- Provide alternative to traditional recruiters
Job Board 2.0
- Relevancy
o Keywords versus industry roles
o Easy of use
o The grass is always greener
How to create a new market
- Do’t hage people’s ehaiour
- Can your target relate?
o Everyone is an active candidate at some point
o Listen to trends and problems
Trials and tribulations
- 4 pivots
- Fouder’s guilt
- People are lazy
UVP – uber of HR
Echo chamber/filter bubble → echoing thought back to your friends
Lean canvas for Luminari ***
find more resources at oneclass.com
find more resources at oneclass.com
Recap
- Aesthetics – the philosophy of beauty
o Is it the visual appearance, functional, form
▪ Luminari are seeking people who are passively looking for jobs vs active seekers
• They will filter jobs and email it to you
- Design thinking and UX
o Usability over usefulness
o Thinking about customer first not the problem/solution
o The hiring example
▪ Pursue passive candidate vs active candidate
• How to create platform for customer
o Choose email strategy to send a job notification to you
o Blue ocean strategy – create a new market
- Waterfall vs lean
o Waterfall all the bells and whistles, design for that
▪ designing all features at once, implementing all of it, and then releasing it
all at once
▪ Lean
• Iterate fast as soon as u get feedback
- 10x, MVP
o Creating something 10x better
o Minimum viable product
- Prototyping – think of the digital divide
Affordance
- Capabilities offered by a design
The medium is the message – Marshall MacLuhan
Affordances should be dictated by an item and explicit to a user
Button – you should push
Switch – flip
Knob – rotate
Light feedback
A asohist’s tea/offee pot
- Handle is to keep your hand away from hot material
- It breaks down because you’re pouring hot liquid on you
Bathroom picture
- One pipe
- Why the red and blue colours?
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Actively looking for a job is a part time job. Relevancy: keywords versus industry roles, easy of use, the grass is always greener. Can your target relate: everyone is an active candidate at some point, listen to trends and problems. Echo chamber/filter bubble echoing thought back to your friends. Luminari are seeking people who are passively looking for jobs vs active seekers: they will filter jobs and email it to you. Waterfall vs lean: waterfall all the bells and whistles, design for that, designing all features at once, implementing all of it, and then releasing it all at once, lean. Iterate fast as soon as u get feedback. 10x, mvp: creating something 10x better, minimum viable product. The medium is the message marshall macluhan. Affordances should be dictated by an item and explicit to a user. Handle is to keep your hand away from hot material. It breaks down because you"re pouring hot liquid on you.
