ENT 501 Lecture Notes - Lecture 4: Panera Bread, Tim Hortons

• School: Ryerson University
• Department: Entrepreneurship and Strategy
• Course: ENT 501
• Professor: Mary Han

Document Summary

Their reasoning behind why they would not partner with us is because they don"t see a bene t from having the additional channel as a result of their large number of locations. Learning from that, i changed our target partners to restaurants that are located mainly in downtown toronto and are less common to our commuting customers. By having restaurants that our customers can visit less frequently, we are able to provide a convenient channel for our customers to experience these new restaurants, and also introduce restaurants to new customers which is their bene t. As a result we improved our bmc because we have found partners that are interested in partnering with us: re ections, overall, i feel that this business is not viable. The reason being that our business still haven"t found a way to maintain the quality of the food, which is the main concern of all the restaurants we interviewed.