ENT 526 Lecture Notes - Lecture 5: Steve Blank, Etsy, Lean Startup

• School: Ryerson University
• Department: Entrepreneurship and Strategy
• Course: ENT 526
• Professor: Steve Tissenbaum

Document Summary

Startup: create art, help sell it to international market. November 2016 website launched, started selling art. Customers started showing what they want (colours, patterns, etc. ) Focus on made-to-order and ready made products. Believe in power and unity with these organizations. Trick was to be fast at adapting and change. Over ,000+ in less than a few months. Passion, effort, and small amount of saving could create business. Over 33 artisans working with developed business. Shopingly sells on websites such as etsy. Focuses on giving entrepreneurial skills to women. Providing platform for these women, target women who are in financial need. Where marginalized artisans can sell their arts and crafts. One-on-one mentorship, share knowledge on how to brand, create quality products, Incorporate feedback from mentors, professors, customers what international market means, how to produce high level quality. Artisans around the world from palestine, haiti, gaza, peru marginalize small communities. Project-based masters program, hands-on, school help connect global incubators.