ENT 601 Lecture Notes - Lecture 5: Steve Blank, Udacity, Get Physical Music
21 Feb 2017
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Get, keep, and grow is shown by a double barrel funnel. Getting customers you need to understand who your customers are/ Could pay public relations agencies, advertising (catered to the archetype), webinars, sem, etc. All of these activities feed the demand funnel. Trying to get people aware of your services. The first step is to generate awareness. Purchases come next and you will finally understand if they like the product enough to buy it. Steps in getting customers in a physical channel: February 20, 2017: awareness, interest, consideration, purchases. In a world where all you do is creating demand, there is a viral loop starting from awareness to purchases. Selling your product, based on users loving it. You may decide the steps in your business could be modified to fit your plan. It is much more expensive to get a customer, than to keep one. The first step is to understand how to prevent customers from leaving.
