ENT 601 Lecture Notes - Lecture 6: Oligopoly, Yield Management, Udacity

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Sometimes we confuse revenue model and pricing. A revenue stream is the price i charge customers pricing is a tactic. My pri(cid:272)e has to (cid:271)e less tha(cid:374) (cid:373)y (cid:272)o(cid:373)petitor"s pri(cid:272)e. I set the price base on how much it costs me to make it. Pricing model = the tactics you use to set the price in each customer segment. Asset sale sale of ownership right to a physical product (buying a ford car or buying an apple from wal-mart). Usage fee fee is proportional to the usage of services (cell phones). Subscription fee fee for continuous access to a service (netflix). Renting fee for temporary access to a good or service. Licensing fee for use of some ip (including software) (microsoft, ea, etc. Intermediation fee often found in marketplaces of various types, a fee for bringing together two or more parties involved in a transaction (airbnb, etsy)

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