ENT 601 Lecture Notes - Lecture 3: Minimum Viable Product, Value Proposition, Udacity

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Not a(cid:271)out the idea or produ(cid:272)t, it"s a(cid:271)out sol(cid:448)i(cid:374)g a (cid:374)eed or a pro(cid:271)le(cid:373). It"s satisfyi(cid:374)g a (cid:272)usto(cid:373)er need (who are your customers). Works hand in hand with customer segments. Value proposition and customer segments = product/market fit. Value proposition = product, customer segments = market. While the value proposition is about solving a problem or need, it consists of three points: what product features/services, what gain are you creating for customers, and what pain are you killing. The goal of figuring out the value proposition is to figure out the minimum viable product: what do your customers think is important, smallest possible feature set, to ship on day 1. In order to figure this out, you must get out of the building. Understand gains and pains to understand and figure out mvp. The goal of value proposition is to understand mvp and the goal of customer segments is to understand the customer archetype/persona.

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